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About us

Voyages Laurier Du Vallon, a family business founded by Jacques Laroche in 1963, quickly became the largest independent travel agency in Quebec. Then the founder’s daughter, Nicole Laroche, took up the cause by laying the solid foundations for a new development cycle. In 1995, the company joined Groupe Tanguay to boost its growth.


In August 2017, Voyages Laurier Du Vallon reached a milestone in its growth in Quebec when Flight Centre Travel Group acquired a significant stake in the Quebec company.

This transaction will in particular catalyze the growth of Laurier Du Vallon in Quebec, help make the company more competitive, and provide needed impetus for the development of corporate travel services.

Flight Centre is an Australian company, established in Canada since 1995, and already well ensconced nationwide with more than 150 service points in Quebec, Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, and Nova Scotia. According to the Australian agency, its development in North America includes the strengthening of its position in Quebec, a booming market. Flight Centre is therefore relying on the expertise of Laurier Du Vallon and its in-depth knowledge of the Quebec market to develop the second largest market in Canada.


Virtuoso is a win-win partnership between the best travel agencies and the largest hotels and service providers.

Virtuoso is the most exclusive network of travel professionals in the world. Only 1% of agencies are invited. Voyages Laurier Du Vallon is proud to say that we are the only agency in the Quebec City region to be a member of this group, an honour we have enjoyed for over eight years.

As a member, Voyages Laurier Du Vallon offers its customers unique, personalized, and varied services and products, in addition to obtaining privileges, advantageous rates, upgrades, and especially VIP status for our clientele.

Our remarkable Virtuoso address book includes contacts from the world over, enabling us to enhance our service offer for our corporate clients, including such elements as personalized airport reception, private villa rentals, behind-the-scenes access to certain sites and events not available to the general public, and non-traditional products and services.


Voyages Laurier Du Vallon includes more than 100 experienced and enthusiastic employees, working in the corporate, group, conference, and leisure fields. Our advisors offer you more than just information; they also share all sorts of experience: their own, as well as that of their colleagues and of the thousands of customers who, each year, crisscross the world and report their impressions and what they loved best.

With Voyages Laurier Du Vallon, the world is at your fingertips. Whether you’re looking for a holiday in the sun, a cruise, a tour in Europe or Asia, or to discover the world, our advisors will propose the best options according to your needs, your preferences, and your budget.

Please don’t hesitate to seek our advice!

Your holidays are precious, and our team can help make your trip an unforgettable success.